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Volume 14, Issue 4
How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control
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Research paper
How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control
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Online download statistics by month: July 2005 to March 2023
Abstract
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Jul 2005
61
40
38
Aug 2005
122
266
86
Sep 2005
193
539
53
Oct 2005
202
545
67
Nov 2005
241
430
36
Dec 2005
141
248
32
Jan 2006
110
30
18
Feb 2006
165
15
16
Mar 2006
212
51
35
Apr 2006
180
27
18
May 2006
153
34
23
Jun 2006
114
27
8
Jul 2006
104
16
9
Aug 2006
71
136
47
Sep 2006
93
251
88
Oct 2006
134
418
135
Nov 2006
175
534
134
Dec 2006
85
365
99
Jan 2007
106
442
125
Feb 2007
89
326
103
Mar 2007
118
372
113
Apr 2007
276
85
37
May 2007
194
68
61
Jun 2007
155
52
31
Jul 2007
91
46
31
Aug 2007
86
23
33
Sep 2007
139
21
37
Oct 2007
190
67
35
Nov 2007
211
60
59
Dec 2007
123
40
24
Jan 2008
136
36
31
Feb 2008
206
55
43
Mar 2008
180
68
40
Apr 2008
178
53
18
May 2008
140
28
22
Jun 2008
153
15
21
Jul 2008
175
54
22
Aug 2008
145
20
9
Sep 2008
151
22
15
Oct 2008
195
44
16
Nov 2008
224
39
28
Dec 2008
137
23
13
Jan 2009
117
31
18
Feb 2009
182
38
10
Mar 2009
304
94
65
Apr 2009
258
58
47
May 2009
279
36
14
Jun 2009
184
34
22
Jul 2009
124
22
10
Aug 2009
132
14
9
Sep 2009
165
12
21
Oct 2009
250
47
45
Nov 2009
306
56
42
Dec 2009
181
19
17
Jan 2010
167
26
12
Feb 2010
232
21
15
Mar 2010
286
42
34
Apr 2010
351
66
26
May 2010
291
67
25
Jun 2010
225
32
21
Jul 2010
188
26
14
Aug 2010
176
26
12
Sep 2010
295
49
12
Oct 2010
276
72
42
Nov 2010
336
95
25
Dec 2010
248
37
14
Jan 2011
245
37
11
Feb 2011
294
42
26
Mar 2011
349
66
24
Apr 2011
336
54
133
May 2011
432
45
18
Jun 2011
339
22
11
Jul 2011
280
33
11
Aug 2011
321
40
20
Sep 2011
585
46
12
Oct 2011
724
134
33
Nov 2011
533
361
50
Dec 2011
67
533
55
Jan 2012
77
718
83
Feb 2012
118
745
201
Mar 2012
150
943
395
Apr 2012
147
944
357
May 2012
182
1133
238
Jun 2012
156
865
213
Jul 2012
490
872
201
Aug 2012
1090
827
442
Sep 2012
1355
982
184
Oct 2012
1463
1345
185
Nov 2012
330
997
227
Dec 2012
276
621
191
Jan 2013
279
577
153
Feb 2013
212
574
136
Mar 2013
192
681
191
Apr 2013
224
890
209
May 2013
230
845
187
Jun 2013
108
868
139
Jul 2013
116
680
137
Aug 2013
66
626
122
Sep 2013
71
784
126
Oct 2013
128
1157
175
Nov 2013
159
1083
308
Dec 2013
116
863
146
Jan 2014
77
730
98
Feb 2014
85
878
130
Mar 2014
137
1011
174
Apr 2014
95
939
406
May 2014
86
811
112
Jun 2014
35
703
33
Jul 2014
53
606
56
Aug 2014
74
601
76
Sep 2014
89
814
107
Oct 2014
130
363
69
Nov 2014
187
236
64
Dec 2014
128
234
40
Jan 2015
117
235
61
Feb 2015
145
336
76
Mar 2015
134
881
98
Apr 2015
107
794
53
May 2015
130
707
39
Jun 2015
78
502
33
Jul 2015
61
430
31
Aug 2015
59
438
25
Sep 2015
66
540
39
Oct 2015
66
449
35
Nov 2015
155
663
82
Dec 2015
149
561
62
Jan 2016
79
401
27
Feb 2016
83
425
32
Mar 2016
195
568
68
Apr 2016
160
620
58
May 2016
116
451
30
Jun 2016
61
382
21
Jul 2016
42
315
22
Aug 2016
93
475
31
Sep 2016
89
540
28
Oct 2016
91
691
56
Nov 2016
125
852
180
Dec 2016
85
566
131
Jan 2017
61
462
84
Feb 2017
47
352
33
Mar 2017
54
258
36
Apr 2017
57
549
80
May 2017
44
426
55
Jun 2017
74
284
39
Jul 2017
118
104
72
Aug 2017
140
85
102
Sep 2017
392
328
78
Oct 2017
618
548
76
Nov 2017
733
593
126
Dec 2017
594
549
72
Jan 2018
540
466
68
Feb 2018
702
522
94
Mar 2018
700
586
71
Apr 2018
659
583
69
May 2018
586
487
326
Jun 2018
281
263
217
Jul 2018
316
294
47
Aug 2018
834
774
106
Sep 2018
866
786
76
Oct 2018
1069
990
120
Nov 2018
1174
1056
119
Dec 2018
1005
915
112
Jan 2019
707
660
59
Feb 2019
701
640
75
Mar 2019
675
583
155
Apr 2019
611
510
203
May 2019
530
441
208
Jun 2019
351
309
190
Jul 2019
235
216
140
Aug 2019
310
267
122
Sep 2019
476
421
176
Oct 2019
576
475
208
Nov 2019
671
584
204
Dec 2019
577
470
223
Jan 2020
474
430
183
Feb 2020
602
483
226
Mar 2020
509
436
169
Apr 2020
872
803
201
May 2020
842
743
221
Jun 2020
549
489
102
Jul 2020
455
412
90
Aug 2020
667
611
84
Sep 2020
1000
942
126
Oct 2020
1389
1254
255
Nov 2020
1153
1010
146
Dec 2020
966
881
130
Jan 2021
830
755
117
Feb 2021
901
864
76
Mar 2021
1091
994
101
Apr 2021
999
909
119
May 2021
1051
1007
102
Jun 2021
747
745
66
Jul 2021
874
874
65
Aug 2021
914
911
91
Sep 2021
1362
1358
115
Oct 2021
1529
1431
153
Nov 2021
872
786
100
Dec 2021
1248
1135
94
Jan 2022
1067
1011
107
Feb 2022
925
876
117
Mar 2022
1182
1129
130
Apr 2022
1085
1025
238
May 2022
934
880
130
Jun 2022
657
606
140
Jul 2022
657
630
86
Aug 2022
780
735
105
Sep 2022
1719
1688
115
Oct 2022
1916
1846
128
Nov 2022
1919
1829
139
Dec 2022
948
872
104
Jan 2023
986
834
138
Feb 2023
1112
1033
132
Total
83676
102925
19696
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