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How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control
  1. Correspondence to:
 Pamela M Ling
 MD, MPH, Box 0320, University of California, San Francisco, San Francisco, CA 94143-0320, USA; plingmedicine.ucsf.edu
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Citation

Hafez N, Ling PM
How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control

Publication history

  • Received January 14, 2005
  • Accepted February 9, 2005
  • First published July 26, 2005.
Online issue publication 
July 26, 2005

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