In Australia, the Tobacco Advertising Prohibition Act (1992) bans most forms of tobacco advertising and promotion. In response to restrictions, the tobacco industry has resorted to “below the line” activities such as event promotions at music festivals, fashion parades, private parties, bars, and nightclubs.^1–7 At these events, tobacco products are promoted under the guise of “selling”. It is important to expose these promotional activities as they may constitute breaches of the Act.

An audit …