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Happy Birthday Marlboro: the cigarette whose taste outlasts its customers
  1. A Hyland1,
  2. R Goldstein2,
  3. A Brown2,
  4. R O’Connor1,
  5. K M Cummings1
  1. 1Roswell Park Cancer Institute, Department of Health Behavior, Buffalo, New York, USA
  2. 2Probative Productions, San Francisco, California, USA
  1. Correspondence to:
 Dr Andrew Hyland
 Roswell Park Cancer Institute, Department of Health Behavior, Elm and Carlton Streets, Buffalo, NY 14263, USA; Andrew.hyland{at}


Marlboro is 50 years old—and still killing its customers

  • Marlboro
  • market share
  • mortality

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