Point-of-sale marketing is among the most widespread and effective forms of tobacco marketing, particularly in countries such as Canada where other forms of tobacco advertising are prohibited. It is therefore not surprising that tobacco companies continue to search for ways to increase the salience of package displays and other forms of point-of-sale marketing.

Imperial Tobacco Canada, a wholly owned subsidiary of BAT and the largest tobacco manufacturer in Canada, has recently added a new twist to retail displays. It has begun marketing du …