A fictitious cigarette brand, “launched” at the 11th World Conference on Tobacco or Health, appears to have been adopted by Philip Morris
- harm reduction
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Competing interests: none declared
A video of the Nicotine Plenary Session with the Clean Cut launch and marketing imagery can be viewed at the Tobacco Control website (www.tobaccocontrol.com) and The Innovators Awards Program at The Johns Hopkins University School of Medicine (www.InnovatorsAwards.org).