A study published in Tobacco Control¹ reported 52% of attempts to stop smoking were unplanned and that unplanned quit attempts were more successful than planned attempts. This latter finding contradicts the traditional wisdom that many smokers fail because they do not plan adequately for their quit attempts.² Importantly, these two results have been replicated in a second study.³ The Tobacco Control study concluded “don’t plan dates; look for quit opportunities” and that planning quit dates “may be hindering, rather than assisting successful smoking cessation”. In contrast, the second study concluded their findings “do not necessarily imply that planning quit …