To everyone working to reduce disease and premature death caused by tobacco, implementation of the World Health Organization’s Framework Convention on Tobacco Control (FCTC) is now the most important single target. Conversely, to the international tobacco industry, the prevention of full and effective implementation of the FCTC must be the topmost priority for trying to ensure that business goes on as usual. In Latin America, the industry must be drawing hope from the deal forged between two of the world’s largest tobacco companies, Philip …