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News analysis
BAT’s Blackberry-picking endorsement
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Selected customers of Blackberry mobile communications devices have recently been sent an email lauding the reliability of the “Neverfail” operating system which ensures “high availability and disaster recovery” in the case of mobile network failure. On the surface, the message is about Neverfail and Blackberry. However, at the centre of this direct marketing message is a ringing endorsement by British American Tobacco (BAT). Faced with growing regulation of …