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BAT’s Blackberry-picking endorsement
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  • Published on:
    BAT’s co-branding with BlackBerry –tested in Malaysia?

    Lee and Mackenzie’s news analysis article on BAT’s Blackberry-picking endorsement (TC 2007;16:223) jolted to memory an advertisement from Malaysia a couple of years ago. In March 2005, the Clearing House on Tobacco Control (based at the National Poison Centre, Penang) alerted Malaysians to a similar endorsement advert for BlackBerry by BAT Malaysia in a national newspaper (see illustration at

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    Conflict of Interest:
    None declared.