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More than meets the eye: on the importance of retail cigarette merchandising
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    Blasting away at POS displays

    Dear Editors

    This is another interesting and useful contribution from Richard Pollay. It reinforces my arguments made in a 2000 article in Tobacco Control, that detailed legislation is required to specifically prohibit POS displays and any industry visual and aural trickery associated with tobacco product sales.

    Ten years ago when we eliminated advertising at POS in Tasmania (Australia), we were warn...

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    Conflict of Interest:
    None declared.