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Working to make an image: an analysis of three Philip Morris corporate image media campaigns
  1. Correspondence to:
 Dr Melanie Wakefield
 Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria, Australia 3053; melanie.wakefield{at}cancervic.org.au
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Citation

Szczypka G, Wakefield MA, Emery S, et al
Working to make an image: an analysis of three Philip Morris corporate image media campaigns

Publication history

  • Received January 24, 2007
  • Accepted June 18, 2007
  • First published September 26, 2007.
Online issue publication 
September 26, 2007

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