Article info
PDFResearch paper
Working to make an image: an analysis of three Philip Morris corporate image media campaigns
- Correspondence to: Dr Melanie Wakefield Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria, Australia 3053; melanie.wakefield{at}cancervic.org.au
Citation
Working to make an image: an analysis of three Philip Morris corporate image media campaigns
Publication history
- Received January 24, 2007
- Accepted June 18, 2007
- First published September 26, 2007.
Online issue publication
October 21, 2016
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Copyright 2007 Tobacco Control