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A recent paper by An et al found that offering free nicotine replacement therapy (NRT) through Minnesota’s state tobacco quitline (QL) was associated with large increases in calls and quit rates.1 Other state programmes might not be able to afford NRT for all QL callers, and instead could target specific at-risk populations. Washington State’s tobacco QL had a free NRT service enhancement targeted at young adults—a population whose smoking prevalence has recently increased in the United States.2 In this letter, we describe Washington’s QL service enhancement for young adults, and the associated changes in call volume and quit rates.
From January 2005 through January 2006, the Washington QL offered a five-call proactive counselling service that included free NRT for 8 weeks (that is, “Washington Benefit”) to all …