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Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers’ quitline
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  1. Matthew C Farrelly, Public Health Policy Research Program, RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA; mcf{at}rti.org
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Farrelly MC, Hussin A, Bauer UE
Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers’ quitline

Publication history

  • Received January 2, 2007
  • Accepted July 26, 2007
  • First published November 29, 2007.
Online issue publication 
November 29, 2007

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