“And they told two friends…and so on”: RJ Reynolds’ viral marketing of Eclipse and its potential to mislead the public

S J Anderson; P M Ling

doi:10.1136/tc.2007.024273

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Research paper

“And they told two friends…and so on”: RJ Reynolds’ viral marketing of Eclipse and its potential to mislead the public

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Online download statistics by month: March 2008 to August 2023

	Abstract	Full	Pdf
Mar 2008	52	0	29
Apr 2008	47	0	7
May 2008	69	0	19
Jun 2008	58	0	8
Jul 2008	112	23	28
Aug 2008	130	14	35
Sep 2008	129	20	48
Oct 2008	80	15	14
Nov 2008	73	24	14
Dec 2008	80	6	11
Jan 2009	95	8	11
Feb 2009	69	8	11
Mar 2009	77	11	20
Apr 2009	47	13	8
May 2009	39	8	5
Jun 2009	31	3	5
Jul 2009	36	10	14
Aug 2009	38	7	7
Sep 2009	52	7	10
Oct 2009	50	10	5
Nov 2009	60	10	17
Dec 2009	62	1	3
Jan 2010	42	5	3
Feb 2010	67	5	5
Mar 2010	85	5	5
Apr 2010	61	6	9
May 2010	77	5	7
Jun 2010	177	4	13
Jul 2010	155	3	5
Aug 2010	48	6	6
Sep 2010	27	3	1
Oct 2010	51	9	5
Nov 2010	60	8	7
Dec 2010	30	3	1
Jan 2011	28	11	2
Feb 2011	45	11	9
Mar 2011	59	8	5
Apr 2011	74	6	11
May 2011	38	3	10
Jun 2011	41	5	6
Jul 2011	46	5	6
Aug 2011	37	9	3
Sep 2011	36	3	6
Oct 2011	42	14	5
Nov 2011	56	1	4
Dec 2011	52	0	2
Jan 2012	40	2	4
Feb 2012	28	7	4
Mar 2012	48	4	3
Apr 2012	63	9	8
May 2012	47	2	4
Jun 2012	36	5	4
Jul 2012	41	1	2
Aug 2012	39	4	3
Sep 2012	47	2	5
Oct 2012	42	1	1
Nov 2012	53	1	2
Dec 2012	44	2	3
Jan 2013	51	0	0
Feb 2013	56	0	3
Mar 2013	49	3	2
Apr 2013	37	1	1
May 2013	67	1	1
Jun 2013	21	0	0
Jul 2013	14	0	1
Aug 2013	26	1	3
Sep 2013	23	0	0
Oct 2013	29	0	0
Nov 2013	20	2	1
Dec 2013	21	0	0
Jan 2014	20	0	1
Feb 2014	31	0	1
Mar 2014	26	0	1
Apr 2014	31	0	1
May 2014	36	1	3
Jun 2014	11	1	3
Jul 2014	36	2	4
Aug 2014	22	3	6
Sep 2014	27	0	1
Oct 2014	19	2	4
Nov 2014	30	1	2
Dec 2014	14	2	1
Jan 2015	15	1	1
Feb 2015	24	1	1
Mar 2015	20	2	3
Apr 2015	20	0	1
May 2015	25	0	2
Jun 2015	32	1	1
Jul 2015	24	0	0
Aug 2015	18	1	2
Sep 2015	27	0	0
Oct 2015	7	0	0
Nov 2015	35	1	2
Dec 2015	23	1	3
Jan 2016	21	0	0
Feb 2016	10	0	0
Mar 2016	96	0	1
Apr 2016	14	1	1
May 2016	19	1	4
Jun 2016	13	3	5
Jul 2016	11	0	0
Aug 2016	40	1	3
Sep 2016	28	1	12
Oct 2016	23	0	1
Nov 2016	12	0	0
Dec 2016	17	1	0
Jan 2017	32	1	3
Feb 2017	26	2	2
Mar 2017	21	0	0
Apr 2017	23	6	4
May 2017	29	1	0
Jun 2017	31	4	2
Jul 2017	48	2	0
Aug 2017	58	5	1
Sep 2017	66	4	3
Oct 2017	52	11	1
Nov 2017	74	1	2
Dec 2017	30	1	0
Jan 2018	38	4	0
Feb 2018	62	0	0
Mar 2018	43	1	1
Apr 2018	44	3	0
May 2018	53	3	2
Jun 2018	72	8	0
Jul 2018	68	1	0
Aug 2018	74	4	4
Sep 2018	79	2	0
Oct 2018	69	5	1
Nov 2018	67	2	1
Dec 2018	68	0	2
Jan 2019	16	0	1
Feb 2019	46	1	0
Mar 2019	62	0	1
Apr 2019	52	2	3
May 2019	31	4	0
Jun 2019	18	2	0
Jul 2019	234	0	0
Aug 2019	40	3	0
Sep 2019	30	1	2
Oct 2019	50	3	0
Nov 2019	39	13	3
Dec 2019	30	0	0
Jan 2020	40	5	0
Feb 2020	52	6	1
Mar 2020	31	2	0
Apr 2020	50	0	0
May 2020	40	2	1
Jun 2020	48	5	0
Jul 2020	70	5	3
Aug 2020	22	0	0
Sep 2020	64	1	0
Oct 2020	75	1	3
Nov 2020	51	2	1
Dec 2020	32	2	0
Jan 2021	28	2	3
Feb 2021	45	2	0
Mar 2021	58	10	2
Apr 2021	42	4	0
May 2021	34	4	0
Jun 2021	4	4	0
Jul 2021	5	3	1
Aug 2021	7	5	0
Sep 2021	12	10	1
Oct 2021	91	14	5
Nov 2021	60	5	0
Dec 2021	54	5	1
Jan 2022	50	2	0
Feb 2022	66	2	0
Mar 2022	142	6	0
Apr 2022	71	6	2
May 2022	112	12	0
Jun 2022	79	2	0
Jul 2022	44	0	0
Aug 2022	103	9	1
Sep 2022	95	13	0
Oct 2022	66	6	2
Nov 2022	91	3	0
Dec 2022	139	1	1
Jan 2023	48	6	0
Feb 2023	78	1	1
Mar 2023	46	1	0
Apr 2023	51	2	1
May 2023	46	1	0
Jun 2023	27	4	0
Jul 2023	29	2	0
Aug 2023	57	4	1
Total	9069	694	661

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Online download statistics by month: March 2008 to August 2023

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