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“And they told two friends…and so on”: RJ Reynolds’ viral marketing of Eclipse and its potential to mislead the public
- S J Anderson, Division of Epidemiology and Public Health, University of Nottingham, Clinical Sciences Building, Room B11, City Hospital Campus, Nottingham, NG5 1PB, UK; stacey.anderson{at}nottingham.ac.uk
Citation
“And they told two friends…and so on”: RJ Reynolds’ viral marketing of Eclipse and its potential to mislead the public
Publication history
- Received November 13, 2007
- Accepted February 17, 2008
- First published March 10, 2008.
Online issue publication
July 24, 2008
Article Versions
- Previous version (10 March 2008).
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2008 BMJ Publishing Group