Article info
Research paper
“Working to shape what society’s expectations of us should be”: Philip Morris’ societal alignment strategy
- R E Malone, Department of Social and Behavioral Sciences, University of California, San Francisco, 3333 California Street Suite 455, San Francisco, California, USA 94118; ruth.malone{at}ucsf.edu
Citation
“Working to shape what society’s expectations of us should be”: Philip Morris’ societal alignment strategy
Publication history
- Received June 11, 2008
- Accepted September 19, 2008
- First published October 9, 2008.
Online issue publication
November 24, 2008
Article Versions
- Previous version (9 October 2008).
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2008 BMJ Publishing Group