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How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study
- Dr M A Wakefield, Centre for Behavioural Research in Cancer, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria, Australia 3053; melanie.wakefield{at}cancervic.org.au
Citation
How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study
Publication history
- Received July 9, 2008
- Accepted September 28, 2008
- First published September 30, 2008.
Online issue publication
July 29, 2016
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© Wakefield et al 2008 This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.