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China ratified the WHO Framework Convention on Tobacco Control (FCTC) in October 2005, promising to ban all tobacco advertising by January 2011. To prepare for and ensure an effective and comprehensive ban, it is important to monitor the current channels and levels of tobacco advertising and promotion. Our recent trip to Kunming City, capital of the south-western province of Yunnan, gave us a gleam of the prevalence of tobacco advertising and the strategies adopted by the local tobacco companies in promoting their products.
We attended a workshop on tobacco control policy evaluation in Kunming in late April 2008. During our three-day stay there we were quite “impressed” …
Funding: This work was supported by grants P50 CA111236 and R01 CA100362 (Roswell Park Transdisciplinary Tobacco Use Research Center) from the US National Cancer Institute and NIH grant 1 R01 CA125116-01A1. Attendance by the authors at the Kunming ITC-China workshop was funded by the International Tobacco Control Policy Evaluation Project (ITC Project). The authors thank Professor Ron Borland (The Cancer Council Victoria, Australia), Professor Geoffrey Fong (University of Waterloo, Canada) and Dr Jiang Yuan (Chinese Center for Disease Control and Prevention) for their generous support.
Competing interests: None.