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Open source marketing: Camel cigarette brand marketing in the “Web 2.0” world
  1. B Freeman, 129A School of Public Health (A27), University of Sydney, New South Wales 2006, Australia; bfreeman{at}health.usyd.edu.au
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Freeman B, Chapman S
Open source marketing: Camel cigarette brand marketing in the “Web 2.0” world

Publication history

  • Received August 24, 2008
  • Accepted January 19, 2009
  • First published February 11, 2009.
Online issue publication 
May 22, 2009

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