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Letter
A minute for advocacy
  1. Carol Ripley-Moffitt
  1. Nicotine Dependence Program, Department of Family Medicine, University of North Carolina School of Medicine, Chapel Hill, North Carolina, USA
  1. Carol Ripley-Moffitt, UNC Family Medicine, 590 Manning Drive, CB 7595, Chapel Hill, North Carolina, 27599-7595, USA; carol_ripley-moffitt{at}med.unc.edu

http://dx.doi.org/10.1136/tc.2009.030023

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    What an unexpectedly rapid response to an online recommendation! Here’s how the scene unfolded on a hectic day:

    11:40: surfing web for best nicotine replacement therapy (NRT) prices.

    11:43: Discover following link after description of a nicotine replacement patch:

    “Additional Information CLICK HERE for Quit Assist website from Philip Morris USA” …

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    Footnotes

    • Competing interests: CR-M is Program Manager and a certified tobacco treatment specialist at the University of North Carolina Nicotine Dependence Program.