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A minute for advocacy
  1. Carol Ripley-Moffitt
  1. Nicotine Dependence Program, Department of Family Medicine, University of North Carolina School of Medicine, Chapel Hill, North Carolina, USA
  1. Carol Ripley-Moffitt, UNC Family Medicine, 590 Manning Drive, CB 7595, Chapel Hill, North Carolina, 27599-7595, USA; carol_ripley-moffitt{at}

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What an unexpectedly rapid response to an online recommendation! Here’s how the scene unfolded on a hectic day:

11:40: surfing web for best nicotine replacement therapy (NRT) prices.

11:43: Discover following link after description of a nicotine replacement patch:

“Additional Information CLICK HERE for Quit Assist website from Philip Morris USA” …

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  • Competing interests: CR-M is Program Manager and a certified tobacco treatment specialist at the University of North Carolina Nicotine Dependence Program.