Statistics from Altmetric.com
What an unexpectedly rapid response to an online recommendation! Here’s how the scene unfolded on a hectic day:
11:40: surfing web for best nicotine replacement therapy (NRT) prices.
11:43: Discover following link after description of a nicotine replacement patch:
“Additional Information CLICK HERE for Quit Assist website from Philip Morris USA”
11:44: To self:
“Did PM [Philip Morris] actually pay for that? If so it’ll never get removed—what the heck, it’s easy to click Contact Us and point out the incongruence”.
11:45: Message sent:
“The last place people who are trying to quit smoking need to be clicking for assistance is a tobacco company website. There are multiple online assistance programs, (I listed some). Please consider replacing or at least eliminating the link to Philip Morris”.
13:31: (Same day!) Message received:
“Having read your message, I instructed the sales department to change all of the listings to reflect a link to www.becomeanex.com as I personally felt that this website was extremely well designed and geared to helping the smoker quit without linking them to any preferential, alternate websites. Please feel free to re-examine our website. I think it will help ensure our personal motto of “Be Well” not just in theory, but in practice. Thank you for your concern and we appreciate your input”.
13:33: Revisit site—every smoking cessation product on the site has new link.
And to think I almost didn’t take the time!
Competing interests: CR-M is Program Manager and a certified tobacco treatment specialist at the University of North Carolina Nicotine Dependence Program.
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