- Correspondence to Dr Kenneth C Manning, Department of Marketing, College of Business, Colorado State University, Fort Collins, CO 80523, USA;
- Received January 1, 2009
- Accepted August 10, 2009
- First published August 20, 2009.
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.