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Electronic nicotine delivery devices: ineffective nicotine delivery and craving suppression after acute administration
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  • Published on:
    Research letter contradicts marketing materials

    To the editor:

    Ms. Keller asks a straightforward question: "Why was [I] so surprised to find very low levels of nicotine in the blood of subjects who had taken 10 puffs from an electronic cigarette?".

    The straightforward answer is that I, perhaps naively, was influenced by marketing materials such as this:

    This advertisement,...

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    Conflict of Interest:
    None declared.
  • Published on:
    Known Fact: Electronic Cigarettes Deliver Nicotine More Slowly

    Why was Dr. Eissenberg so surprised to find very low levels of nicotine in the blood of subjects who had taken 10 puffs from an electronic cigarette? He implies that he expected to find equal nicotine levels when compared to 10 puffs from a tobacco cigarette. However, he cited as one of his references M. Laugesen's Poster presented to the joint conference of the Society for Research on Nicotine and Tobacco, Europe; Apr...

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    Conflict of Interest:
    None declared.