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Corporate social responsibility efforts are an invaluable public relations tool commonly applied by the tobacco industry to maintain credibility, public favour and to help sustain their ability to sell lethal products.1 Major tobacco companies have extensively used such programmes in the past, not only to thwart tobacco control efforts but also to indirectly promote their brand names in different parts of the globe.2 Such corporate social responsibility efforts often include cigarette butt clean-up campaigns, an environmental issue close to both the public and the politicians.
Characterised by their ideal climate, the beaches surrounding the Mediterranean are a major destination for millions of tourists annually, a significant percentage of whom are youths that flock to the south in search of ‘sea, sun and fun’. However, the beaches and …
Competing interests None.
Provenance and peer review Not commissioned; externally peer reviewed.