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British American Tobacco on Facebook: undermining article 13 of the global World Health Organization Framework Convention on Tobacco Control
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  • Published on: 13 May 2016
    Re:British American Tobacco on Facebook: undermining article 13 of the global World Health Organization Framework Convention on Tobacco Control

    Ms Murphy,

    I am hoping that you may be able to answer a query for me? Does BAT sponsor or promote BAT cigarette brands at the MODERNITY festivals in Switzerland?

    It seems a BAT employee is promoting MODERNITY events through Facebook - I have provided the relevant links below for your information.

    Profile of Matthieu Kowalczyk - BAT employee National HoReCa Event Manager

    http://www.f...

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    Conflict of Interest:
    None declared.
  • Published on: 13 May 2016
    Re:British American Tobacco on Facebook: undermining article 13 of the global World Health Organization Framework Convention on Tobacco Control
    • Simon Chapman, Professor of public health
    • Other Contributors:
      • Becky Freeman

    We are grateful to learn of the deep concern in BAT about unauthorised use of Web 2.0 social media platforms to promote BAT tobacco products and its rules for its employees, agents and service providers that no company or product promotions should appear on these [1]. We are rather amused to learn though, that despite the vast resources of BAT, it seeks understanding from critics that the task of locating such sites is...

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    Conflict of Interest:
    None declared.
  • Published on: 13 May 2016
    British American Tobacco on Facebook: undermining article 13 of the global World Health Organization Framework Convention on Tobacco Control

    With respect to the recent article by Freeman et al. (Tobacco Control doi:10.1136/tc.2009.032847), I would like to make clear it's absolutely not our policy to use social networking sites such as Facebook to promote our tobacco product brands. To do so could breach local advertising laws and our own International Marketing Standards, which apply to our companies everywhere.

    Social media and other types of user-...

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    Conflict of Interest:
    None declared.