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- Cigarette packaging and labeling
- plain packaging
- tobacco industry
- advertising and promotion
- packaging and labelling
In fulfilling its obligations under Article 11 of the FCTC treaty, Mexico has passed federal regulations and joined a growing list of over 50 countries that have prohibited ‘light’ and ‘mild’ brand descriptors on cigarette packaging. Starting in September, the regulations will also require pictorial warning labels on the upper 30% of the cigarette package and text-only warnings on 100% of both one side and the back of the package. This legislation also prohibited outdoor and point of purchase advertising, which has led to cigarette pack displays …
Competing interests None.
Provenance and peer review Not commissioned; not externally peer reviewed.