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Swedish Match marketing on YouTube
  1. Andrew B Seidenberg,
  2. Vaughan W Rees,
  3. Gregory N Connolly
  1. Center for Global Tobacco Control, Department of Society, Human Development and Health, Harvard School of Public Health, Massachusetts, USA
  1. Correspondence to Andrew Seidenberg, Harvard School of Public Health, 677 Huntington Avenue, Landmark Center, 3rd Floor East, Boston, MA 02115, USA; aseidenb{at}

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In a press release dated April 6, 2009, Swedish Match North America announced the launch of a new website promoting its General Snus brand.1 Included with this release was a link to a professionally made video hosted on the YouTube website. Entitled ‘General Snus Is The Less Harmful Alternative. Do You SNUS,’ the video described General Snus flavours, features of the new website and directed viewers to the website with an offer of free samples.2 …

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  • Funding Supported by National Cancer Institute grant #1RO1CA125224.

  • Competing interests None.

  • Provenance and peer review Not commissioned; not externally peer reviewed.