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- electronic cigarette
- nicotine product
- entertainment industry
- advertising and promotion
Electronic nicotine delivery systems (ENDS) (colloquially called electronic cigarettes or e-cigarettes) have been advertised increasingly aggressively in the USA and other countries in the past 4–5 years.1 These cigarette-shaped battery-powered devices heat a liquid solution containing various concentrations of nicotine, creating a vapour for inhalation. In recent months, ENDS have started to appear in popular entertainment through movies, television shows and on-air advocacy by Hollywood celebrities. On 7 January 2011, the Los Angeles Times noted that ENDS were used by movie star Johnny Depp in the recently released film The Tourist.2 On 27 September 2010, star Katherine Heigl appeared on ‘The Late Show with David Lettermen’, where …
Funding National Cancer Institute grant nos: R25-CA113710, R01-CA141661 and R01-CA87472.
Competing interests None.
Provenance and peer review Not commissioned; externally peer reviewed.