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Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco consumption
  1. Nandita Murukutla1,
  2. Tahir Turk1,
  3. C V S Prasad2,
  4. Ranjana Saradhi2,
  5. Jagdish Kaur3,
  6. Shefali Gupta1,
  7. Sandra Mullin1,
  8. Faujdar Ram4,
  9. Prakash C Gupta5,
  10. Melanie Wakefield6
  1. 1World Lung Foundation, New York, NY 10006, USA
  2. 2ORG Center for Social Research (The Nielsen Company), New Delhi, India
  3. 3Ministry of Health and Family Welfare, Government of India, 352 A Nirman Bhawan, New Delhi, India
  4. 4International Institute for Population Sciences, Mumbai, India
  5. 5Healis—Sekhsaria Institute for Public Health, 601 Great Eastern Chambers, Plot 28, Sector 11, CBD Belapur, Navi Mumbai, 400614, Mumbai, India
  6. 6Cancer Council Victoria, 1 Rathdowne Street, Carlton, Vic 3053, Australia
  1. Correspondence to Dr Nandita Murukutla, World Lung Foundation, 61 Broadway, Suite 2800, New York, NY 10006, USA; nmurukutla{at}worldlungfoundation.org

Footnotes

  • Funding The impact evaluation was supported by a grant from the Bloomberg Philanthropies to World Lung Foundation. However, Bloomberg Philanthropies was not involved in any aspect of the evaluation study or the writing of this manuscript. The authors have not been paid to write this article.

  • Competing interests None.

  • Ethics approval Prior to participation, the study was described to all participants and their formal consent to participate was sought. The questionnaire was administered only to respondents who agreed to participate in this research. As an ESOMAR member, ORG-Nielsen complies with the professional and ethical standards of ESOMAR International Code of Marketing and Social Research Practice.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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Footnotes

  • Funding The impact evaluation was supported by a grant from the Bloomberg Philanthropies to World Lung Foundation. However, Bloomberg Philanthropies was not involved in any aspect of the evaluation study or the writing of this manuscript. The authors have not been paid to write this article.

  • Competing interests None.

  • Ethics approval Prior to participation, the study was described to all participants and their formal consent to participate was sought. The questionnaire was administered only to respondents who agreed to participate in this research. As an ESOMAR member, ORG-Nielsen complies with the professional and ethical standards of ESOMAR International Code of Marketing and Social Research Practice.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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