• Advertising and promotion
• low/middle income country
• non-cigarette tobacco products
• social marketing
• tobacco industry
• disparities
• non-cigarette tobacco products
• priority/special populations
• surveillance and monitoring
• prevention

Snus is a moist tobacco product containing finely chopped tobacco in a tea bag-like pouch, which is placed under the lip for consumption.1 Snus proponents claim that it is a less harmful option than smoking cigarettes and is lower in carcinogens than traditional smokeless tobacco products.1 2 However, concerns have been raised about the addictive potential of snus and the potential for increasing dual use of smoked and smokeless products. Snus has been heavily marketed in its native Sweden, as well as Norway, Canada and the USA.2 However, other than test marketing in Japan, the popularity and marketing of snus seems to be …