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Industry watch
RJ Reynolds goes international with new dissolvable tobacco products
  1. Andrew B Seidenberg,
  2. Vaughan W Rees,
  3. Gregory N Connolly
  1. Center for Global Tobacco Control, Department of Society, Human Development and Health, Harvard School of Public Health, Boston, MA, USA
  1. Correspondence to Andrew Seidenberg, 677 Huntington Avenue, Landmark Center, 3rd Floor East, MA 02115 USA; aseidenb{at}hsph.harvard.edu

https://doi.org/10.1136/tobaccocontrol-2011-050116

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    In 2009, RJ Reynolds (RJR) introduced dissolvable tobacco products in three test markets in the USA (figure 1A). ‘Camel Dissolvables,’ which come in the form of orbs, strips and sticks, are made from finely milled tobacco and are intended to dissolve in the mouth without expectoration.1

    Figure 1

    Dissolvable tobacco products manufactured by RJ Reynolds and purchased in (A) Portland, Oregon, USA, and (B) Taipei, Taiwan.

    Nearly identical dissolvable tobacco products were introduced into Taiwanese markets under the brand name Revo in 2010 (figure 1B). The size, shape and packaging of Revo resemble those of the Camel …

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    Footnotes

    • Funding NCI grant # RO1-CA-125224.

    • Competing interests None.

    • Provenance and peer review Not commissioned; externally peer reviewed.