• Advertising and promotion
• fire safe cigarettes
• secondhand smoke
• addiction
• tobacco products
• environmental tobacco smoke
• harm reduction
• smoking topography
• taxation and price
• advocacy

In 2009, RJ Reynolds (RJR) introduced dissolvable tobacco products in three test markets in the USA (figure 1A). ‘Camel Dissolvables,’ which come in the form of orbs, strips and sticks, are made from finely milled tobacco and are intended to dissolve in the mouth without expectoration.1

Nearly identical dissolvable tobacco products were introduced into Taiwanese markets under the brand name Revo in 2010 (figure 1B). The size, shape and packaging of Revo resemble those of the Camel …