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Pictorial warnings on tobacco products at the point of sale in India
  1. Mira Aghi1,
  2. Kunal Oswal2,3,
  3. Mangesh Pednekar3,
  4. Alexander Cyril4,
  5. Stupa Biswas5
  1. 1Behavioral Scientist and a Communication freelancer, Delhi, New Delhi, India
  2. 2Public Health Dentistry, Terna Dental College, Mumbai, Maharashtra, India
  3. 3Healis- Sekhsaria Institute for Public Health, Mumbai, Maharashtra, India
  4. 4Mary Anne Charity Trust, Chennai, Tamil Nadu, India
  5. 5Cancer Foundation of India, Kolkatta, India
  1. Correspondence to Dr Kunal Oswal, Public Health Dentistry, Terna Dental College, Sector 22, Nerul, Mumbai, Maharashtra 400706, India; oswal.kunal{at}

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According to the 2009 Government of India notification, all tobacco products should carry pictorial messages1 and a revised statutory warning ‘Smoking kills and tobacco causes cancer’, on at least 40%2 of the principal display areas. For non-compliance, the dealer or seller can be fined up to Rs 1000 (∼US$20) with or without a 1-year imprisonment. If the offence is …

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  • Funding This study was partially supported by the Bloomberg Global Initiative grants.

  • Competing interests None.

  • Provenance and peer review Not commissioned; externally peer reviewed.