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Smokers' responses to television advertisements about the serious harms of tobacco use: pre-testing results from 10 low- to middle-income countries
  1. Melanie Wakefield1,
  2. Megan Bayly1,
  3. Sarah Durkin1,
  4. Trish Cotter2,
  5. Sandra Mullin3,
  6. Charles Warne1,
  7. for the International Anti-Tobacco Advertisement Rating Study Team*
  1. 1Centre for Behavioural Research in Cancer, Cancer Council, Victoria, Australia
  2. 2Cancer Institute New South Wales, Sydney, Australia
  3. 3World Lung Foundation, New York, New York, USA
  1. Correspondence to Professor Melanie Wakefield, Director, Centre for Behavioural Research in Cancer, Cancer Council Victoria, 1 Rathdowne Street, Carlton VIC 3053, Australia; melanie.wakefield{at}cancervic.org.au

Footnotes

  • * The International Anti-Tobacco Advertisement Rating Study Team comprises: Cancer Council Victoria: Melanie Wakefield, Megan Bayly, Sarah Durkin, Charles Warne; Cancer Institute New South Wales: Trish Cotter; World Lung Foundation: Bangladesh: Sandra Mullin, Tahir Turk; China: Yvette Chang, Winnie Chen; Egypt: Mohamed Elghamrawy, Stephen Hamill; India: Shefali Gupta, Sandra Mullin, Tahir Turk; Indonesia: Yvette Chang; Mexico: Jorge Alday, Claudia Cedillo; Philippines: Jorge Alday; Russia: Irina Morozova, Rebecca Perl; Turkey: Stephen Hamill, Mego Lien; Vietnam: Tom Carroll, Mego Lien.

  • Funding This study was funded by the World Lung Foundation as part of the Bloomberg Global Tobacco Initiative.

  • Competing interests None.

  • Ethics approval Cancer Council Victoria Internal Research Review Committee.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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Footnotes

  • * The International Anti-Tobacco Advertisement Rating Study Team comprises: Cancer Council Victoria: Melanie Wakefield, Megan Bayly, Sarah Durkin, Charles Warne; Cancer Institute New South Wales: Trish Cotter; World Lung Foundation: Bangladesh: Sandra Mullin, Tahir Turk; China: Yvette Chang, Winnie Chen; Egypt: Mohamed Elghamrawy, Stephen Hamill; India: Shefali Gupta, Sandra Mullin, Tahir Turk; Indonesia: Yvette Chang; Mexico: Jorge Alday, Claudia Cedillo; Philippines: Jorge Alday; Russia: Irina Morozova, Rebecca Perl; Turkey: Stephen Hamill, Mego Lien; Vietnam: Tom Carroll, Mego Lien.

  • Funding This study was funded by the World Lung Foundation as part of the Bloomberg Global Tobacco Initiative.

  • Competing interests None.

  • Ethics approval Cancer Council Victoria Internal Research Review Committee.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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