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Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change
  1. Marita Hefler,
  2. Becky Freeman,
  3. Simon Chapman
  1. A27-School of Public Health, University of Sydney, Sydney, New South Wales, Australia
  1. Correspondence to Marita Hefler, A27-School of Public Health, Room 129A, University of Sydney, Sydney, NSW 2006, Australia; marita.hefler{at}


The tobacco industry's use of social media sites, such as Facebook, is an emerging area of research; however, this is the first study of the potential for social media to advance tobacco control. This paper presents three case studies of using social media for tobacco control advocacy, demonstrates how social media can facilitate direct and effective action, and provides tools and lessons learned for future campaigns.

  • Advocacy
  • Advertising and Promotion
  • Public opinion
  • Media
  • Tobacco industry

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