Linking mass media campaigns to pictorial warning labels on cigarette packages: a cross-sectional study to evaluate effects among Mexican smokers

James F Thrasher; Nandita Murukutla; Rosaura Pérez-Hernández; Jorge Alday; Edna Arillo-Santillán; Claudia Cedillo; Juan Pablo Gutierrez

doi:10.1136/tobaccocontrol-2011-050282

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Research paper

Linking mass media campaigns to pictorial warning labels on cigarette packages: a cross-sectional study to evaluate effects among Mexican smokers

Authors

James F Thrasher Department of Health Promotion, Education and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina, USA Department of Tobacco Research, Center for Population Health Research, National Institute of Public Health, Cuernavaca, Mexico PubMed articles Google scholar articles
Nandita Murukutla World Lung Foundation, New York, New York, USA PubMed articles Google scholar articles
Rosaura Pérez-Hernández Department of Tobacco Research, Center for Population Health Research, National Institute of Public Health, Cuernavaca, Mexico PubMed articles Google scholar articles
Jorge Alday World Lung Foundation, New York, New York, USA PubMed articles Google scholar articles
Edna Arillo-Santillán Department of Tobacco Research, Center for Population Health Research, National Institute of Public Health, Cuernavaca, Mexico PubMed articles Google scholar articles
Claudia Cedillo World Lung Foundation, New York, New York, USA PubMed articles Google scholar articles
Juan Pablo Gutierrez Center for Survey Research, National Institute of Public Health, Cuernavaca, Mexico PubMed articles Google scholar articles

Correspondence to Dr James F Thrasher, Department of Health Promotion, Education and Behavior, University of South Carolina, Columbia, SC 29208, USA; thrasher{at}mailbox.sc.edu

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Citation

Thrasher JF, Murukutla N, Pérez-Hernández R, et al

Linking mass media campaigns to pictorial warning labels on cigarette packages: a cross-sectional study to evaluate effects among Mexican smokers

Tobacco Control 2013;22:e57-e65.

Publication history

Received October 20, 2011
Accepted June 6, 2012
First published June 29, 2012.

Online issue publication

May 30, 2013

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