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Research paper
The effects of variant descriptors on the potential effectiveness of plain packaging

Authors

  1. Correspondence to Dr Ron Borland, The Cancer Council Victoria, 1 Rathdowne St, Carlton, Melbourne, VIC 3053, Australia; Ron.Borland{at}cancervic.org.au
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Citation

Borland R, Savvas S
The effects of variant descriptors on the potential effectiveness of plain packaging
Tobacco Control 2014;23:58-63.

Publication history

  • Received August 27, 2012
  • Revised December 19, 2012
  • Accepted January 30, 2013
  • First published February 22, 2013.
Online issue publication 
November 24, 2016

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