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The natural history of antismoking advertising recall: the influence of broadcasting parameters, emotional intensity and executional features

Authors

  1. Correspondence to Dr Sally Dunlop, Sydney School of Public Health, University of Sydney; Research Associate, Prevention Division, Cancer Institute NSW, Level 9, 8 Central Ave, Australian Technology Park, Eveleigh NSW 2015, Australia; sally.dunlop{at}cancerinstitute.org.au
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Citation

Dunlop SM, Perez D, Cotter T
The natural history of antismoking advertising recall: the influence of broadcasting parameters, emotional intensity and executional features

Publication history

  • Received October 3, 2011
  • Accepted October 10, 2012
  • First published November 10, 2012.
Online issue publication 
April 12, 2014

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