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Research paper
Creating demand for foreign brands in a ‘home run’ market: tobacco company tactics in South Korea following market liberalisation

Authors

  1. Correspondence to Dr Sungkyu Lee, Center for Tobacco Control Research and Education, University of California, San Francisco, 530 Parnassus Avenue, Suite 366, San Francisco, CA 94143, USA; sungkyu.lee{at}ucsf.edu
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Citation

Lee S, Lee K, Holden C
Creating demand for foreign brands in a ‘home run’ market: tobacco company tactics in South Korea following market liberalisation

Publication history

  • Received March 22, 2012
  • Accepted October 10, 2012
  • First published November 14, 2012.
Online issue publication 
April 12, 2014

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