Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?

Emily Brennan; Sarah J Durkin; Melanie A Wakefield; Yoshihisa Kashima

doi:10.1136/tobaccocontrol-2012-050949

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Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?

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Cite this article as:: Brennan E, Durkin SJ, Wakefield MA, et al

Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?

Tobacco Control 2014;23:412-418.

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