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Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?
- Correspondence to Dr Emily Brennan, Center of Excellence in Cancer Communication Research, Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia, PA 19104, USA; ebrennan{at}asc.upenn.edu
Citation
Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?
Publication history
- Received December 21, 2012
- Accepted March 21, 2013
- First published April 20, 2013.
Online issue publication
May 13, 2016
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