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‘Action. Adventure. Special Offers.’: how Marlboro engages consumers on its website

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Footnotes

  • Contributors All authors included on this paper fulfil the criteria of authorship. In addition, there is no one else who fulfils the criteria but has not been included as an author.

  • Funding Legacy.

  • Competing interests None.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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