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‘Action. Adventure. Special Offers.’: how Marlboro engages consumers on its website

Authors

  • Vinu Ilakkuvan Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA PubMed articlesGoogle scholar articles
  • Jennifer Cantrell Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articlesGoogle scholar articles
  • Donna Vallone Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Vinu Ilakkuvan, Department of Research and Evaluation, Legacy, 1724 Massachusetts Avenue, NW, Washington, DC 20036, USA; vilakkuvan{at}legacyforhealth.org
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Citation

Ilakkuvan V, Cantrell J, Vallone D
‘Action. Adventure. Special Offers.’: how Marlboro engages consumers on its website

Publication history

  • First published July 12, 2013.
Online issue publication 
August 13, 2014

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