You are here

Article info

Article menu
Download PDFPDF
Ad watch
‘Action. Adventure. Special Offers.’: how Marlboro engages consumers on its website

Authors

  • Vinu Ilakkuvan Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA PubMed articlesGoogle scholar articles
  • Jennifer Cantrell Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articlesGoogle scholar articles
  • Donna Vallone Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Vinu Ilakkuvan, Department of Research and Evaluation, Legacy, 1724 Massachusetts Avenue, NW, Washington, DC 20036, USA; vilakkuvan{at}legacyforhealth.org
View Full Text

Citation

Ilakkuvan V, Cantrell J, Vallone D
‘Action. Adventure. Special Offers.’: how Marlboro engages consumers on its website
Tobacco Control 2014;23:455-456.

Publication history

  • First published July 12, 2013.
Online issue publication 
May 13, 2016

Article Versions

Request permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.

Copyright information

Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions