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‘Action. Adventure. Special Offers.’: how Marlboro engages consumers on its website
- Correspondence to Vinu Ilakkuvan, Department of Research and Evaluation, Legacy, 1724 Massachusetts Avenue, NW, Washington, DC 20036, USA; vilakkuvan{at}legacyforhealth.org
Citation
‘Action. Adventure. Special Offers.’: how Marlboro engages consumers on its website
Publication history
- First published July 12, 2013.
Online issue publication
May 13, 2016
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- Previous version (13 May 2016).
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