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One cigarette is one too many: evaluating a light smoker-targeted media campaign

Authors

  • John P Jasek New York City Department of Health and Mental Hygiene, Bureau of Chronic Disease Prevention and Tobacco Control, Long Island City, New York, USA PubMed articlesGoogle scholar articles
  • Michael Johns New York City Department of Health and Mental Hygiene, Bureau of Chronic Disease Prevention and Tobacco Control, Long Island City, New York, USA PubMed articlesGoogle scholar articles
  • Ijeoma Mbamalu New York City Department of Health and Mental Hygiene, Bureau of Chronic Disease Prevention and Tobacco Control, Long Island City, New York, USA PubMed articlesGoogle scholar articles
  • Kari Auer New York City Department of Health and Mental Hygiene, Bureau of Chronic Disease Prevention and Tobacco Control, Long Island City, New York, USA PubMed articlesGoogle scholar articles
  • Elizabeth A Kilgore New York City Department of Health and Mental Hygiene, Bureau of Chronic Disease Prevention and Tobacco Control, Long Island City, New York, USA PubMed articlesGoogle scholar articles
  • Susan M Kansagra New York City Department of Health and Mental Hygiene, Bureau of Chronic Disease Prevention and Tobacco Control, Long Island City, New York, USA PubMed articlesGoogle scholar articles
  1. Correspondence to John P Jasek, New York City Department of Health & Mental Hygiene, Bureau of Chronic Disease Prevention & Tobacco Control, 42-09 28th St., 9th Floor, CN-18, Long Island City, NY 11101, USA; jjasek{at}health.nyc.gov
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Citation

Jasek JP, Johns M, Mbamalu I, et al
One cigarette is one too many: evaluating a light smoker-targeted media campaign

Publication history

  • Received September 16, 2013
  • Accepted February 1, 2014
  • First published March 7, 2014.
Online issue publication 
June 22, 2015

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