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Shame-based appeals in a tobacco control public health campaign: potential harms and benefits

Authors

  1. Correspondence to Dr Judith J Prochaska, Department of Medicine, Stanford Prevention Research Center, Stanford University, Medical School Office Building, X316, 1265 Welch Road, Stanford, CA 94305-5411, USA; JPro{at}stanford.edu
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Citation

Brown-Johnson CG, Prochaska JJ
Shame-based appeals in a tobacco control public health campaign: potential harms and benefits

Publication history

  • First published August 20, 2015.
Online issue publication 
August 20, 2015

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