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Research paper
The potential of shame as a message appeal in antismoking television advertisements
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Authors

  1. Correspondence to Cassandra Clayforth, Cancer Council Western Australia, 15 Bedbrook Place, Shenton Park, WA 6008, Australia; cclayforth{at}cancerwa.asn.au
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Citation

Amonini C, Pettigrew S, Clayforth C
The potential of shame as a message appeal in antismoking television advertisements
Tobacco Control 2015;24:436-441.

Publication history

  • Received May 8, 2014
  • Accepted January 13, 2015
  • First published February 9, 2015.
Online issue publication 
August 20, 2015

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