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How adolescents view the tobacco endgame and tobacco control measures: trends and associations in support among 14–15 year olds
  1. Richard Jaine1,
  2. Benjamin Healey2,
  3. Richard Edwards1,
  4. Janet Hoek3
  1. 1Department of Public Health, University of Otago, Wellington, New Zealand
  2. 2Department of Marketing, University of Otago, Wellington, New Zealand
  3. 3Department of Marketing, University of Otago, Dunedin, New Zealand
  1. Correspondence to Dr Richard Jaine, Department of Public Health, University of Otago, PO Box 7343, Wellington 6242, New Zealand; richard.jaine{at}


Background and aims Adolescents represent the next generation and have the greatest amount to gain from the tobacco endgame. They will provide the future momentum to achieve the tobacco endgame, thus it is important that their views on interventions are monitored. We examined support among 14–15-year-old New Zealanders for tobacco endgame goals and measures, and trends in this support from 2009 to 2012.

Methods This study used data from an annual survey of over 25 000 Year 10 students (14–15 year olds) undertaken by Action on Smoking and Health New Zealand. We assessed support for five tobacco control goals and measures: living in a smoke-free country; having fewer tobacco retail outlets; not selling tobacco in 10 years’ time; implementing outdoor smoking bans; and raising the price of tobacco.

Results Support for living in a smoke-free country was 59%, while support for a ban on all tobacco sales in 10 years’ time was 57% in the most recent survey year. Most respondents supported each of the tobacco control measures and gave strongest support to having fewer places where tobacco could be sold (71% in 2012). Support for the other two tobacco control measures in the most recent year ranged from 59% to 64% and had increased over time, in most cases significantly. Support was strongest among non-smokers and declined as participants’ smoking frequency increased.

Conclusions Young people support New Zealand's smoke-free goal and interventions that could help achieve it; this evidence should galvanise policy action, which remains out of step with public opinion.

  • End game
  • Public opinion
  • Public policy
  • Prevention
  • Environment

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