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Research paper
How the industry is marketing menthol cigarettes: the audience, the message and the medium

Authors

  • Amanda Richardson Department of Research and Evaluation, Legacy, Washington DC, USA Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA PubMed articlesGoogle scholar articles
  • Ollie Ganz Department of Research and Evaluation, Legacy, Washington DC, USA PubMed articlesGoogle scholar articles
  • Jennifer Pearson Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA Schroeder Institute for Tobacco Research and Policy Studies, Legacy, Washington DC, USA PubMed articlesGoogle scholar articles
  • Nathalie Celcis Department of Research and Evaluation, Legacy, Washington DC, USA PubMed articlesGoogle scholar articles
  • Donna Vallone Department of Research and Evaluation, Legacy, Washington DC, USA Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA PubMed articlesGoogle scholar articles
  • Andrea C Villanti Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA Schroeder Institute for Tobacco Research and Policy Studies, Legacy, Washington DC, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Amanda Richardson, 2582 Holly Manor Drive, Falls Church, VA 22043, USA; amanda{at}rescuescg.com
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Citation

Richardson A, Ganz O, Pearson J, et al
How the industry is marketing menthol cigarettes: the audience, the message and the medium
Tobacco Control 2015;24:594-600.

Publication history

  • Received March 24, 2014
  • Accepted August 5, 2014
  • First published September 1, 2014.
Online issue publication 
May 13, 2016

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