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Standardised packaging and new enlarged graphic health warnings for tobacco products in Australia—legislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competition and Consumer (Tobacco) Information Standard, 2011
  1. Michelle Scollo1,2,
  2. Kylie Lindorff2,
  3. Kerri Coomber1,
  4. Megan Bayly1,
  5. Melanie Wakefield1
  1. 1Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia
  2. 2Cancer Council Victoria, Melbourne, Victoria, Australia
  1. Correspondence to Dr Michelle Scollo, Centre for Behavioural Research in Cancer, Cancer Council Victoria, 615 St Kilda Rd, Melbourne, VIC 3004, Australia; mscollo{at}cancervic.org.au

Abstract

This paper describes the development, content and implementation of two pieces of Australian tobacco control legislation: one to standardise the packaging of tobacco products and the other to introduce new, enlarged graphic health warnings. It describes the process of legislative drafting, public consultation and parliamentary consideration. It summarises exactly how tobacco products have been required to look since late 2012. Finally, it describes implementation, most particularly, the extent to which packs compliant with the legislation became available to consumers over time.

  • Advertising and Promotion
  • Packaging and Labelling
  • Public policy

This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/

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